
Scott Stein
With a Masters in Communication and over 25 years experience in the experiential training & development field throughout the United States, Asia & Australia, Scott is considered a leader in the experiential training industry.
In addition to being a founding Director of IATI, Scott has experience that spans 4 continents, in the project management, design and delivery of large scale Learning & Development Initiatives. Before moving to Australia, he was working in Detroit, Michigan as a Training Manager at 5 automotive facilities that had over 500 employees. He is renowned for his inspirational style and his ability to apply his Operational Leadership to make things happen.
Scott has extensive industry experience working in automotive, manufacturing, financial services, pharmaceutical, and telecommunications industries as well as in the state and national government level. These have included small initiatives to improve individual skills to large scale global ‘train-the-trainer’ initiatives where he has successfully project managed roll outs with up to 17,000 staff participating.

Helen Macdonald
Helen has over 20 years experience in corporate personnel management and training. Since 1995 she has operated as a self-employed business development consultant, specialising in soft skill development and team building.
A Certified Speaking Professional (CSP) and Past National President of the National Speakers Association of Australia, Helen holds formal accreditations in a variety of management development courses with expertise in program development and facilitation of both large and small groups. She is the author of two books and has contributed to four others as well as writing numerous articles & training programs, which she has delivered for a wide client base, across the Asia-Pacific rim.
Since 2000, Helen has had a significant role in both the design and delivery of several national & international customer service rollouts for sales and service personnel in the automotive industry. Her client base ranges from large and small

Bruce Sullivan
Bruce is a proven performer in achieving results through people. He is a specialist in the design, delivery
Bruce has worked extensively in improving the sales outcomes of a wide cross-section of industries. His proven practical experience gets positive long-term results. In 1996, one of his key clients engaged him as General Sales and Operations Manager to apply the principles that he teaches. The result was his recognition as the number one Sales Manager in Australia and the profitable increase in market share from 17% to just over 32%.
An author and professional speaker, he has an extended track record of working with a wide range of private and public organisations and industries, both in Australia and overseas. Some of his major Australian clients include AMP, The Brisbane City Council (7000 employees), Australian Rugby Union, Mobil, Credit Union Australia, Holden, The Australian Swimming Coaches Association, The Australian Society of CPA’s, Nestle and Flight Centre Ltd.
His enthusiastic, entertaining and hands-on approach has resulted in 100% of his work being generated from repeat and referral business, which is, of course, the strongest possible testimony of his skills.
Specialties include:
Managing and Creating a Dynamic Customer Service Team

Eddie Stowers
Eddie is a facilitator and trainer who has developed and delivered Front Line Management, Team Building, Customer Service, Sales and Personal Development programs extensively around Australia and New Zealand for more than 10 years. Some of his national clients have included: Holden, Cummins Diesel, NS Komatsu and Leisure Australia. Locally his work includes a diverse clientele from Personal Development courses in Perth’s leading private schools, to team building for city councils, to intensive “hostage/siege” negotiation training scenarios for the WA Police Department, Detective Training School and WA Ministry of Justice.
His training style is energetic, empathetic and interactive, in keeping with his talents as a sought after national fitness trainer and presenter. His broad background, which includes military service overseas, has enabled him to develop and then pass onto a wide range of people, from paroled prisoners to all levels of staff and management, interpersonal skills that are practical, hands-on and effective.

Paul Smith
Senior Sales Trainer, Paul has over 33 years’ international experience in the automotive industry and understands the challenges that sales professionals face today in a very competitive market
Paul is passionate about helping sales professionals realise their full potential, enabling them to increase their sales with consistency, and importantly with increased job satisfaction. This results in increased employee longevity, teaching strategies to establish a strong customer base from repeat customers and referrals to enable a successful sales career. He is also a Certified DiSC trainer.
Paul is a highly motivational presenter and trainer with a proven ability to assist people to view their roles and circumstances ‘differently’ empowering them to achieve their goals and dreams.
Specialties include:
• Extensive automotive sales experience, Identifying individual training needs analysis, Developing High Performance Sales Teams, Customer Focused Sales Process Development

Geoff Robertson
Utilising his extensive experience at Dealership level Geoff has been instrumental in the development and delivery of training programmes throughout Australia, Asia Pacific and China. He has a proven track record in managing effective sales teams in both mainstream and prestige Dealerships. Geoff has designed and developed a proven process for the effective management of sales activities in automotive Dealerships.
Geoff developed a broad knowledge and understanding of Automotive Dealership operations by working through Sales and After sales departments at Dealership level. Developing through the Sales and After sales departments at a Nissan Dealership in Melbourne to New Car Management Geoff sought a further challenge and found it in the establishment of the Audi retail franchise within an existing Prestige retail Dealership.
Together with the role of developing and delivering sales process and product knowledge trainings relevant to specific Asian markets and cultures was the implementation of Customer Relationship Management processes and supporting software. Whilst coaching individual Sales People and Sales Managers Geoff recognised the requirement for Sales Management support in the management of Sales Activities and developed a process that has proven effective in the targeting and measurement of individual sales activities.
Geoff sees his training and coaching activities as opportunities to develop individuals towards achieving their potential in the motor industry. This focus is aimed at making a tangible difference to both people’s lives and the motor industry as a whole.